It allows you to try out new content or interfaces on your site and gauge the positive or negative reactions to it by your customers. Maxymizer provides you with many statistics concerning the effectiveness of your site, areas that could benefit from improvement or adjustments, and any trends found within your particular audience. This is an extremely beneficial way to cater to the user’s individuality and increases the potential of the visit ending in a sale or transaction. Once collects, this tool analyzes the data and displays a website interface that is specifically suited to provide the ultimate experience in functionality and ease for each individual visiting the site.

It computes such data as past sites visited, social media avenues used, search queries, and other data stored by the user’s online history. Maxymizer does this by tracking a range of online behaviors unique to each individual user. It allows you to personalize your website to fit the user’s specific tastes and wants. Maxymizer is part of the Oracle Brand’s group of testing and optimization tools. Providing a customized website for each customer is not only possible with this tool, it can greatly improve your conversion rate which will lead to greater profits and fulfillment of the business dream you started out with. It will allow you to make changes or improvements when they are required to suit the needs and likes of certain groups but not others. When understanding your user is important for providing them the best experience while visiting your site, using a tool like A/B Test Master can yield highly successful results. Based on this information, the preferences of the user are computed in a highly technical way and the user is lead to a site that is specific in catering to what was presented through their past behavior and actions. To do this, A/B Test Master gathers user information such as the user’s browsing history, which form of social media they have arrived from, and their past online behavior. Each variety is carefully designed to best appeal to a certain type of user. This tool allows you to create a version of your website that is best suited for each particular user by creating multiple varieties of the original site. It also allows you to use different variations of websites according to the personal information of the user, ultimately created a customized look and feel to your website that will help to draw them in. Or tweaking and adjustments may be made to better connect with the site’s audience. Whichever version performs the best is usually the one that will be accepted and the choice for future use. This is usually done by showing visitors one version or the other and seeing which visit ends with a higher conversion rate. In-application annotation & user tutorialsĪ/B or Split Testing compares two or more versions of a website to see which one performs better.Heatmaps, Mouse-tracking or Synthetic Eye-tracking.Here are some of the different tools available for use when constructing a site from scratch or updating one to make it more user-friendly and visually appealing. Many well-known companies engage a number of different tools provided by a number of different services to provide their users with the optimal experience when visiting their website, whether on the computer, tablet, or mobile device.īy utilizing every option available in providing the best user experiences, companies are able to gain more customers which ultimately increases their profits. There are many different UX tools available to gauge a number of different elements pertaining your site.

Engineering, graphic design, interface design, and marketing must all be working at optimal levels and complement one another in their usage. Creating an easily accessible site requires a number of different elements working together in harmony. There are many other similar options available if the user finds your website too hectic or ineffective. They want a simple and straight path to what they are seeking, and this is a general expectation for anyone seeking the service or products of a company. The user doesn’t want to jump through hoops in getting what they want. When it comes to creating the best and most effective website for your intended audience, there are several things to keep in mind. This can make it difficult for a company or brand to meet the needs of each individual person their product or service reaches. What works perfectly for one person can be highly unappealing to another. It can be completely subjective to each individual due to how people think, feel, or interpret things differently from one another. It can include their emotions that have been generated from the experience or their attitude and feelings in relation to it. By definition, UX (or user experience) refers to how a person feels about their interactions with a specific product or service.

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